Paulius Kairevicius
Designer
hello@kairevicius.comkairevicius.comx.com/kaireviciusinstagram.com/kaireviciuslinkedin.com/in/kairevicius
Vilnius, Lithuania · remote, EU timezone
Designer who builds in code. Brand identity since 2009; now founding designer at Well, designing and shipping the website, product UI and design system.
Experience
Founding Designer
Jun 2025 – present
Well (wellapp.ai) · full-time, remote
- Got the whole Well team working with AI, starting with my essay “The AI-Native Design Workflow” (Dec 2025).
- Designed Well’s new brand identity, then moved wellapp.ai off Framer into code and now design and build it end to end.
- Built the site’s motion and 3D context graph (Three.js); took Lighthouse from 46 to 99.
- Shipped 323 merged PRs across site, product UI and design system (Next.js, React, TypeScript).
Senior Brand Designer
Aug 2022 – Jan 2024
Airfoil Studio, San Francisco, frontier tech (40+ creatives) · full-time, remote
- First task: redesigned Airfoil’s identity with most of the team; designed the logo still in use.
- Led brand identities and art direction for clients, about 90% web3: client calls, briefs and identity design with the team.
- Helped shape how the studio worked, from brief to delivery.
Brand Designer
2021 – 2024
Syntropy (formerly NOIA Network) · full-time, remote
- Did all of Syntropy’s branding: brand identity, social media and email design.
Brand Consultant
2009 – 2025
Freelance · Vilnius, clients worldwide
- Icon set for Coca-Cola; typographic wall mural of brand messaging for Kempinski.
- Brand identities for early-stage startups.
- Icon set for ZYN, working directly with Philip Morris International (2024–2025).
- Built @logolearn on Instagram to teach the logo process: 234K followers, now inactive.
- 44K followers on Instagram, 18.6K on Dribbble, 184K views on Behance.
Personal projects
Together
Jul 2026 – present
Budgeting app for one or two people with bank sync, CSV/PDF import and budgets from real spending. Designed and built in code.
Rippling sheet
Curved-paper wave in pure SVG. 69K views on X.
Terminal-sheet invoice
Print-ready invoice layout. 235K views on X.
Skills
- Design
- Brand identity, logo design, typography, art direction, web and product design, design systems, motion
- Code
- React, TypeScript, Next.js, Tailwind CSS, Framer Motion, three.js, SVG
- Tools
- Figma, Cursor, Claude, Illustrator
- Languages
- English, Lithuanian